Meet the Founder

Tracey Braun  - Principal Consultant, Nonprofit
Tracey Braun  – Principal Consultant, Nonprofit

Witch-Ways has been a quiet part of my professional life for years. A boutique firm I originally founded to support tech-forward transformation in the nonprofit space, I’ve refocused in 2025 to work on what I love most: helping nonprofit teams untangle messy data, streamline systems, and get back to the work that matters.

I’ve been working with nonprofit data since before most organizations had a formal CRM, and seen firsthand how the right systems can transform both day-to-day operations and long-term impact. With over two decades of experience in nonprofit tech, fundraising, and data systems including Salesforce, Rasier’s Edge (Blackbaud CRM), and Donor Perfect, I’ve got the knowledge, experience, and skills ready to move you and your data from struggle to success. Let’s make that magic happen! 🪄

 

 

 

Salesforce Certifications that Tracey has earned